What changed.
What it means.
What to do next.
Two useful briefings each week for marketers navigating AI, platforms, search, media, and modern marketing operations. Issues below are newsletter issues, not standalone articles.
Two briefings a week. Unsubscribe anytime.
- Issue 13Jun 18, 2026Intelligence7 min
Your AI search dashboard is lying to you (and the fix takes one spreadsheet column)
A fresh 40-site dataset shows organic still outweighs AI referrals 108 to 1, and that the pages AI cites are almost never the pages AI sends clicks to. Here's how to stop blending the two.
Read issue → - Issue 12Jun 14, 2026Tactics12 min
The 4-prompt chain that exposes any competitor's creative pattern in 9 minutes
A teardown of a workflow you can run on Perplexity + Custom GPTs. Includes the system prompt, the eval rubric, and the spreadsheet output schema.
Read issue → - Issue 11Jun 11, 2026Intelligence8 min
The Generative Squeeze: why CMOs are quietly cutting agency retainers in Q3
An editorial read on what is happening under the hood of in-housed AI marketing teams, and what it means for the people holding the retainer.
Read issue → - Issue 10Jun 08, 2026Career11 min
The Sovereign Marketer: building a personal stack that survives the next layoff cycle
Why your LinkedIn is a weak moat, and how to build a proprietary insight database that follows you anywhere, with the exact tools we use.
Read issue → - Issue 09Jun 04, 2026Tactics9 min
Automated QA for 400+ ad variations, without hiring a single contractor
The 'middle manager' prompt pattern that catches off-brand creative before it ever ships, and how to wire it up.
Read issue → - Issue 08May 31, 2026Tactics10 min
The 200-document RAG pipeline that lets any model write in your brand voice
How three brand teams stopped tuning models and started feeding them. Includes the chunking strategy, embedding model choice, and the retrieval prompt.
Read issue → - Issue 07May 28, 2026Intelligence9 min
Attribution is collapsing. Marketing mix modeling is quietly back.
Why in-house MMM rebuilds are the logical response to attribution loss, and why the agencies that owned the model for thirty years are not getting the call.
Read issue → - Issue 06May 24, 2026Intelligence11 min
Five tools quietly replacing your $400k MarTech stack, and what they cost
What a leaner mid-market stack actually looks like. Honest pricing, real switching costs, no vendor sponsorships.
Read issue → - Issue 05May 21, 2026Career8 min
The CMO survival guide for the AI board meeting you are about to get
Three slides, two metrics, and one demo. The deck structure we would take into an AI board conversation, and why.
Read issue → - Issue 04May 17, 2026Tactics7 min
Voice search is back, and podcast feeds are the unexpected SEO surface
Voice assistants are surfacing podcast episodes. Here is the metadata schema to use if you want to be pulled into 'recommend a podcast about X' answers.
Read issue → - Issue 03May 14, 2026Tactics10 min
Agent orchestration is winning over prompt libraries: here is what to retire
The pattern shift inside top-performing teams: from a Notion of 200 prompts nobody uses to five orchestrated agents anyone can call.
Read issue → - Issue 02May 10, 2026Career6 min
The after-hours marketer: why your deep-work block is now a career asset
When the workday becomes wall-to-wall AI-assisted output, the scarce act is thinking. The case for protecting two hours of it.
Read issue → - Issue 01May 07, 2026Intelligence12 min
Synthetic research panels: where they work, where they ship you off a cliff
Where synthetic-respondent research is safe to use and where it misleads, and how to decide before you buy.
Read issue →