What changed.
What it means.
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Two useful briefings each week for marketers navigating AI, platforms, search, media, and modern marketing operations. Issues below are newsletter issues, not standalone articles.
Two briefings a week. Unsubscribe anytime.
- Issue 13Jun 18, 2026Intelligence7 min
Your AI search dashboard is lying to you (and the fix takes one spreadsheet column)
A fresh 40-site dataset shows organic still outweighs AI referrals 108 to 1, and that the pages AI cites are almost never the pages AI sends clicks to. Here's how to stop blending the two.
Read issue → - Issue 12Jun 14, 2026Tactics12 min
The 4-prompt chain that exposes any competitor's creative pattern in 9 minutes
A teardown of the workflow our top operators are running on Perplexity + Custom GPTs. Includes the system prompt, the eval rubric, and the spreadsheet output schema.
Read issue → - Issue 11Jun 11, 2026Intelligence8 min
The Generative Squeeze: why CMOs are quietly cutting agency retainers in Q3
Three platform engineers and two pulled-back retainer letters explain what's happening under the hood of in-housed AI marketing teams.
Read issue → - Issue 10Jun 08, 2026Career Defense11 min
The Sovereign Marketer: building a personal stack that survives the next layoff cycle
Why your LinkedIn is a weak moat, and how to build a proprietary insight database that follows you anywhere, with the exact tools we use.
Read issue → - Issue 09Jun 04, 2026Tactics9 min
Automated QA for 400+ ad variations, without hiring a single contractor
The 'middle manager' prompt pattern that catches off-brand creative before it ever ships. Now running across three Fortune 500 brand teams.
Read issue → - Issue 08May 31, 2026Tactics10 min
The 200-document RAG pipeline that lets any model write in your brand voice
How three brand teams stopped tuning models and started feeding them. Includes the chunking strategy, embedding model choice, and the retrieval prompt.
Read issue → - Issue 07May 28, 2026Intelligence9 min
Attribution is collapsing. Marketing mix modeling is quietly back.
Why every CMO we spoke to in May is rebuilding MMM in-house, and why the agencies that owned it for thirty years are not getting the call.
Read issue → - Issue 06May 24, 2026Intelligence11 min
Five tools quietly replacing your $400k MarTech stack, and what they cost
A field report from 12 mid-market teams that consolidated onto a leaner stack in Q1. Honest pricing, real switching costs, no vendor sponsorships.
Read issue → - Issue 05May 21, 2026Career Defense8 min
The CMO survival guide for the AI board meeting you are about to get
Three slides, two metrics, and one demo. The exact deck structure that has saved four CMO seats this quarter, shared by the operators who built it.
Read issue → - Issue 04May 17, 2026Tactics7 min
Voice search is back, and podcast feeds are the unexpected SEO surface
ChatGPT's voice mode is now indexing podcast transcripts. Here's the metadata schema we're using to get pulled into 'recommend a podcast about X' answers.
Read issue → - Issue 03May 14, 2026Tactics10 min
Agent orchestration is winning over prompt libraries: here is what to retire
The pattern shift inside top-performing teams: from a Notion of 200 prompts nobody uses to five orchestrated agents anyone can call.
Read issue → - Issue 02May 10, 2026Career Defense6 min
The after-hours marketer: why your deep-work block is now a career asset
When the workday becomes wall-to-wall AI-assisted output, the operators getting promoted are the ones who carved out two protected hours to think.
Read issue → - Issue 01May 07, 2026Intelligence12 min
Synthetic research panels: where they work, where they ship you off a cliff
A two-quarter audit of synthetic-respondent studies versus real-panel ground truth. The categories where they agree, and the categories where they catastrophically don't.
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