Free learning track

AI Prompts for Marketing Teams

Go from copy-pasting generic prompts to briefing AI like your best freelancer, with a documented prompt library your whole team uses.

Start lesson 1, free, no signup
Track information7 LESSONS / 78 MIN TOTAL / BUILT FOR OPERATORS

What you walk away with

OUTCOME 01

Write briefs AI executes correctly the first time.

OUTCOME 02

Lock your brand voice into every output, across every channel.

OUTCOME 03

Leave with a documented team prompt library your whole team uses.

The Curriculum

Module 1.0 · Fundamental Prompting
  1. 01

    Why most marketing prompts fail

    Free preview

    The four failure modes behind generic AI output, and the mental model that fixes them.

    08:00
  2. 02

    The Briefing Method

    Email locked

    Brief AI the way you brief your best freelancer: role, context, audience, constraints, success criteria.

    12:00
  3. 03

    Show, don't tell: few-shot prompting

    Email locked

    Why examples outperform instructions, and how to pick the two or three that lock in the output you want.

    10:00
  4. 04

    Locking in your brand voice

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    Turn your brand guidelines into a reusable voice block AI can apply across every channel.

    12:00
  5. 05

    The refinement loop

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    A short, repeatable critique-and-revise cycle that gets you from first draft to finished copy in three turns.

    10:00
  6. 06

    Prompts for content, email, and social

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    Channel-specific prompt patterns for long-form content, lifecycle email, and organic social.

    14:00
  7. 07

    Building your team prompt library

    Email locked

    How to structure, name, version, and govern a shared prompt library your team will actually use.

    12:00
After lesson 7

Capstone: The Prompt Portfolio

Finish with proof, not a participation badge. The capstone assembles your track artifacts into a before-and-after portfolio you can show a boss, a hiring manager, or your own team. About an hour, using work you have already done.

Read the capstone brief

Built on the prompting patterns we use to run our own AI-powered publishing system. No theory that has not shipped.

Questions, answered

Is this really free?
Yes. All 7 lessons are free. Lesson 1 opens with no signup. Lessons 2 to 7 open after you join the free newsletter. No credit card, no upsell, no paywall.
Do I need a paid AI tool?
No. The methods work in ChatGPT, Claude, Gemini, or Perplexity on their free tiers. Paid tiers help with longer context, but every example runs on the free plans.
How long does it take?
About 78 minutes of reading across 7 lessons. Most teams run it as a working session: read a lesson, apply it to a live brief, then move to the next.
Who is this for?
Working marketers and content leads who already use AI tools but want consistent, on-brand output without rewriting every draft. Useful from individual contributor through head of marketing.
The first step

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