Corrections

How we handle errors

• Factual errors are fixed as soon as they are confirmed.
• Where a correction changes the meaning of a piece, we add a dated correction note to the page itself.
• Typos and broken links are fixed silently.
• We do not quietly delete published claims to avoid a correction.

Reporting an error

Send the page, the specific claim, and the source that contradicts it, using the contact form on the media kit page. Include the date you read the page.

Published corrections

September 2026

An external-evidence review found that several cited third-party figures were not supported by the sources behind them. Removed: project-level AI agent production and failure rates, McKinsey-attributed task ROI multipliers, word-count thresholds presented as Google requirements, and marketing salary-premium and campaign-automation percentages. Qualified: the MIT NANDA State of AI in Business material, now described as a preliminary mixed-method report that does not establish a universal failure rate; the 44.2% citation-position figure, now identified as an observational ChatGPT citation distribution rather than a cause or a finding about Google AI Overviews; the 2024 GEO experiments, which found gains from some fluency and readability edits in the systems tested but did not establish a universal effect; and role-prompting guidance, now presented as editorial teaching rather than a measured result. Comparative claims on our AI assistant comparison have been marked as editorial judgment, as no tested versions, trial counts, or scoring methodology support them, and that page is queued for editorial review. Date-bound figures retained carry their period and billing context. No replacement numbers were invented.

September 2026

Several legacy pages included placeholder audience, performance, and proprietary-research figures that were not based on verified analytics or completed documented studies. Those figures, and the conclusions presented as findings from them, have been removed or revised. The publication will only use quantitative audience and proprietary-research claims when supporting records are available.

September 2026

Several legacy articles and Brief issues included placeholder contributor names and job titles that did not represent real contributors to The Onbrand Marketer. Those names and titles have been removed and replaced with an institutional byline. The editorial content itself was not changed as part of this correction.