2026 media kit

Put your product in front of the marketers running AI in the loop

The Onbrand Marketer is an independent AI marketing newsroom read by 15,000+ directors, growth leads, and operators who buy tools for a living. One sponsor per issue, honest editorial, and reporting you can put in a board deck.

Q4 primary slots: 3 remaining · Replies within one business day

15,000+
Newsletter subscribers

Opt in, double confirmed, zero purchased lists

61%
Average open rate

Rolling 8 issue average, Apple MPP filtered

4.2%
Average click rate

Unique clicks on the primary link block

96k
Monthly site sessions

Organic and AI search led, no paid traffic

// Who reads it

A buying committee, not a follower count

Every subscriber opted in from a guide, a course, or the weekly brief. No purchased lists, no giveaway signups, no co-registration. Figures below cover the trailing 90 days.

By role
  • Marketing directors and heads34%
  • Growth and demand gen leads26%
  • Founders and solo operators21%
  • Content and brand managers19%
By company type
  • B2B SaaS41%
  • Agency and consultancy27%
  • Ecommerce and DTC18%
  • Enterprise and other14%
By region
  • United States58%
  • United Kingdom and Ireland14%
  • Canada9%
  • EU and rest of world19%
Company size

68% at companies of 50 to 1,000 people, 22% enterprise, 10% solo and small team

Purchase influence

3 in 4 respondents said they either own or sign off on marketing tool budget

Why they subscribe

Tool decisions, prompt and workflow templates, and staying employable as AI shifts the role

// Inventory

Six ways to run with us

Newsletter placements move fast, evergreen placements compound. Most advertisers start with an issue, then move budget into guide or course sponsorship once they see the click quality.

Most booked
01 · Native block, top of the Thursday brief

Primary newsletter sponsor

The first thing readers see after the lead story. Written in our voice with your angle, so it reads like intel rather than an ad.

Rate
$1,450 per issue
Reach
15,000+ subscribers
Availability
One slot per issue
  • 90 to 120 words of copy, drafted by our team if you want
  • One image or product frame plus a tracked call to action
  • Logo placement in the issue header strip
  • Performance report within 72 hours of send
02 · Mid brief text block

Secondary slot

A tighter, lower cost unit placed between the tactics section and the tool notes. Good for testing an offer before committing to the top slot.

Rate
$700 per issue
Reach
15,000+ subscribers
Availability
Two slots per issue
  • 50 words of copy plus one tracked link
  • Optional single line logo lockup
  • Click report within 72 hours
03 · Evergreen placement on a pillar guide

Guide sponsorship

Own the sponsor card on one of the six core guides. These pages compound in organic and AI search, so the impression volume grows across the term.

Rate
$2,900 per month
Reach
8k to 22k monthly page views per guide
Availability
One sponsor per guide
  • Sponsor card above the article body and in the closing module
  • Named credit in the guide byline strip
  • Monthly views, clicks, and assisted signup report
  • Included mention in the guide refresh issue
04 · Full track presenting sponsor

Course sponsorship

Present an entire learning track, hub page and every lesson. The highest intent surface we run, readers are working through a curriculum with your tool in frame.

Rate
$6,500 per track, 90 days
Reach
Track cohort plus evergreen lesson traffic
Availability
One sponsor per track
  • Presented by lockup on the hub and all lessons
  • One worked example built around your product
  • Dedicated slot in the track welcome email
  • Full cohort and traffic reporting
05 · Pinned listing plus review note

Tool directory feature

A pinned position in the tool directory with an editor note. We keep the note honest, that is why readers trust the directory in the first place.

Rate
$1,200 per month
Reach
Directory and comparison article traffic
Availability
Three featured slots
  • Pinned card with logo and one line positioning
  • Editor note with an honest fit and no fit summary
  • Link in the relevant comparison articles
06 · Co-produced report plus launch issue

Custom research or field report

We run the survey or teardown, you get the co-branded report and the launch issue behind it. Built for brands that need a citable asset, not an impression.

Rate
From $14,000
Reach
Full list, site, and syndication
Availability
Two per quarter
  • Research design, fielding, and analysis
  • Co-branded report page built for AI citation
  • Dedicated launch issue and follow up mention
  • Raw anonymised data set on request
// Rate card

Published pricing, no negotiation theatre

Advertising rate card by placement
PlacementRateTermSlotsReporting
Primary newsletter sponsor$1,450Per issue1 per issue72 hours
Secondary slot$700Per issue2 per issue72 hours
Guide sponsorship$2,900Per month1 per guideMonthly
Course sponsorship$6,50090 days1 per trackMonthly
Tool directory feature$1,200Per month3 totalMonthly
Custom researchFrom $14,000Per project2 per quarterFull data set
3+ issues

10% off the newsletter rate

Newsletter + guide, one quarter

15% off the combined total

Series A and earlier

20% off a first primary slot, once

Rates in USD, net 30, invoiced on booking confirmation

// What advertisers say
The primary slot outperformed every other newsletter we ran that quarter. Qualified trials, not tyre kickers.
Head of Growth · B2B SaaS, Series B
They rewrote our copy and it converted better than the version our team shipped. That never happens.
Demand Gen Lead · Marketing automation platform
The guide sponsorship kept sending signups nine months after the invoice cleared. Best compounding spend on our sheet.
VP Marketing · AI content platform
Our performance promise

If a primary slot lands more than 30 percent below our trailing average click rate, we rerun it in a later issue at no charge. We would rather protect the relationship than the invoice.

// Creative specs

What to send, and when

Creative specifications and asset deadlines by placement
PlacementAssetsEditorial limitsDeadline
Primary newsletter sponsor90 to 120 words, one image at 1200 x 675 px, destination URLNo all caps headlines, no countdown gifs, one link only5 business days before send
Secondary slot50 words, optional logo as SVG or transparent PNG, destination URLSingle sentence hook plus one benefit line3 business days before send
Guide sponsorshipLogo lockup, 25 word positioning line, 1600 x 900 px card imageCopy must be factual and verifiable, we fact check before publish7 business days before month start
Course sponsorshipLogo lockup, product access for the worked example, 60 word introWorked example stays editorially independent10 business days before track launch
Tool directory featureLogo, one line positioning, pricing page URLEditor note is written by us and is not subject to approval5 business days before month start
Editorial standards
  • Every paid placement is labelled. Readers always know what is sponsored.
  • We fact check claims and will ask for a source before publishing a number.
  • Editorial coverage is never for sale, including in the tool directory notes.
  • We decline categories we would not recommend to a friend running a team.
// How booking works

Five steps, one week

  1. Day 0
    Send the brief

    Tell us the offer, the audience, and the window. We reply with real availability, not a discovery call.

  2. Day 1
    Hold the slot

    We hold your date for five days while you confirm internally. Invoice goes out on confirmation.

  3. Day 3
    We draft copy

    Our team writes the block in the voice of the brief. You approve or edit, one round is usually enough.

  4. Send day
    It runs

    Your placement ships in the Thursday brief or goes live on the sponsored surface.

  5. +72 hours
    You get numbers

    Opens, unique clicks, click rate versus issue average, and a plain read on what happened next.

// Before you book

Advertiser questions

How many sponsors run in a single issue?

One primary and up to two secondary slots. We cap it there so every placement gets real attention instead of competing with a wall of ads.

Do you write the ad copy?

Yes, at no extra cost. Send us the offer, the audience you want, and the link. We draft the block in the voice of the brief and you approve it before send.

What reporting do we get?

Sends, unique opens, unique clicks, click rate against the issue average, and a plain language read on what the numbers mean. Newsletter reports land within 72 hours, evergreen placements report monthly.

Can we get a guaranteed number of clicks?

We do not sell guaranteed clicks, but if a primary slot lands more than 30 percent below our trailing average click rate we rerun it at no charge.

Which categories do you turn down?

Anything that needs us to overstate a claim. We also pass on crypto trading offers, engagement pods, and tools built to mass publish undisclosed AI content.

How far out is inventory booked?

Newsletter slots typically book four to six weeks ahead. Guide and course sponsorships run on monthly and quarterly starts, so the earliest start is usually the first of the coming month.

Do you offer package pricing?

Yes. Three or more issues take 10 percent off, a quarter of combined newsletter and guide placement takes 15 percent. Custom research is always quoted as a package.

// Book a placement

Tell us what you are selling

Send the brief and we come back with live dates, a recommended placement, and a draft angle. No discovery call unless you want one.

  • Reply within one business day
  • Real availability, not a waitlist
  • Copywriting included at no cost
  • We will tell you if we are the wrong fit
Placements you are considering

No sales sequence, we reply personally