Topic
- Playbook
The cited-by-AI checklist
The on-page signals AI answer engines reward when they decide whose page to quote.
AI Search / AEO / GEO · AI Search Guide - Playbook
Prompts that produce brand-consistent copy
The two-step method for getting on-brand AI copy every time, show, don't tell.
Content + Media · Prompts Guide - Playbook
The 4-Layer Prompt Framework
Context, Constraints, Specifics, Guardrails, the four-layer structure that turns thin prompts into specialist-level work.
AI + Marketing · Prompts Guide - Playbook
Content that doesn't sound like AI
The editing pass that turns generic LLM drafts into copy a human would actually publish.
Content + Media · Workflows Guide - Playbook
AI Marketing Tool Stack: What a Solo Marketer Actually Needs
What a solo marketer's AI stack actually needs, by job-to-be-done, and what to skip.
Models + Platforms · Tools Guide - Playbook
AI Prompt Library: 20 Marketing Prompts You'll Actually Reuse
20 reusable AI marketing prompts grouped by job, with copy-paste templates and bracketed variables.
AI + Marketing · Prompts Guide - Playbook
How to Structure Content for Google AI Overviews
How Google AI Overviews pick what to cite, and how to structure pages so your passages get extracted.
AI Search / AEO / GEO · AI Search Guide